Privacy Policy
Last Updated: 3rd November 2025
Who We Are
We are druice LTD, a UK-based company providing hydration solutions in a fun, easy, and sustainable way.
If you have any questions about this policy or how we handle your information, please contact us:
📧 team@druice.co.uk
📍 International House, 64 Nile Street, London N1 7SR
Company Number: 15146770
Our website is hosted by Squarespace, which acts as our data processor and analytics provider. Squarespace may process limited information to ensure the website runs securely and smoothly.
For more information, see:
What Information We Collect
When you visit our website, place a pre-order, or interact with us, we may collect the following:
Personal Information
Name, email address, phone number, billing and shipping address
Payment Information
Processed securely by Stripe or other third-party payment processors (we do not store your card details)
Technical & Usage Data
IP address, browser type, device, time zone, pages visited, time on site, clicks, and referring pages
Collected automatically via Squarespace and analytics tools to improve site performance and security
Marketing Data
Your preferences for receiving updates and promotional content (only if you’ve opted in)
Form or Account Data
Any details you submit via contact forms, pre-order forms, or customer accounts
Stored securely by Squarespace to help us respond to your requests
How We Use Your Information
We only use your personal data when we have a lawful reason to do so under UK GDPR. These include:
To process and fulfil orders and pre-orders
To send updates on your order, payment, or delivery
To respond to customer queries or support requests
To improve our website and customer experience
To send marketing communications, only if you have opted in
To comply with legal, tax, and regulatory obligations
Sharing Your Information
We never sell or rent your data. We only share it with trusted third parties that help us run our business and fulfil your orders, such as:
Payment processors (e.g. Stripe) for secure payments
Fulfilment and delivery partners (e.g. Royal Mail, DHL, Inline Fulfilment) to ship your products
Squarespace, which hosts our website and stores limited analytics information
Email marketing tools (if you’ve subscribed to updates)
All third parties are bound by GDPR-compliant agreements and may only process your data on our behalf for the purpose it was collected.
Data Storage & Security
We take data security seriously.
Your information is stored securely using encrypted and password-protected systems. Squarespace provides SSL encryption and secure data hosting.
We and our service providers take reasonable steps to protect your data against loss, misuse, and unauthorised access.
Data Retention
We keep personal data only for as long as necessary to fulfil the purposes outlined in this policy — for example, to process your order, manage customer service, or meet accounting and legal obligations.
Order and account data: retained for up to six years to meet UK tax and record-keeping requirements.
Marketing data: retained until you withdraw consent or unsubscribe.
Cookie and analytics data: retained according to your browser settings or Squarespace’s and our analytics providers’ policies.
Squarespace and our service partners may store limited, de-personalised analytics data for longer to maintain and improve their services.
When data is no longer needed, it is securely deleted or anonymised in line with GDPR standards.
Cookies
We use cookies to improve your browsing experience and understand how visitors use our site.
Types of cookies we use:
Essential cookies: required for the website to function properly (e.g. checkout, security).
Analytics cookies: help us understand traffic and performance (e.g. Squarespace Analytics, Google Analytics 4).
Marketing cookies: allow us to show relevant ads (e.g. Meta Pixel, TikTok Pixel, Google Ads).
You’ll be asked to consent to cookies when you first visit our site.
You can manage or withdraw consent at any time via our Cookie Settings or through your browser preferences.
For more details, see:
Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have rights over your personal data, including:
The right to access the data we hold about you
The right to correct inaccurate or incomplete data
The right to delete your data (“right to be forgotten”)
The right to restrict or object to processing
The right to withdraw consent for marketing at any time
The right to data portability, allowing you to transfer your information elsewhere
To exercise your rights, please email team@druice.co.uk.
Your Choices: Marketing & Communications
Order and service emails: These are essential and sent automatically (e.g. order confirmations, shipping updates).
Marketing emails: Sent only with your consent. You can unsubscribe anytime via the link in the email footer.
Abandoned cart reminders: If you’ve entered your email but not completed checkout, you may receive one reminder within 24 hours (you can opt out at any time).
Squarespace Hosting & Analytics
Our website is hosted by Squarespace. Squarespace collects limited information about visitors - such as browser type, device, and IP address - to provide secure hosting, measure performance, and improve its platform. Data is processed in a de-personalised form whenever possible.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business or legal requirements. The latest version will always be available on this page, with an updated “Last Updated” date. If major changes are made, we will notify you via our website or email.
Contact Us
If you have any questions about this policy or your data, please contact us:
📧 team@druice.co.uk
📍 druice LTD, International House, 64 Nile Street, London N1 7SR
Company Number: 15146770