druice x STA

Making waves in Hydration

Druice is proud to announce our very first official partnership with the Swimming Teachers’ Association (STA) – the UK’s leading swimming and lifesaving charity. Together, we’re making a splash with a shared mission: supporting swimmers, families, and communities to stay healthy, hydrated, and safe in and around the water.

For over 90 years, STA has been at the heart of teaching swimming and lifesaving skills across the UK and beyond. By joining forces with Druice, we’re combining their expertise in water safety with our passion for everyday hydration.

This partnership celebrates:

Wellbeing – making hydration simple and enjoyable for swimmers of all ages

Sustainability – cutting down on single-use plastics with a reusable, recyclable solution

Community – empowering families, clubs, and teachers with tools that make a difference

We created druice to make hydration effortless, fun, and sustainable for everyone.

What’s your favourite colour?

But why is hydration so important?

Why Hydration Matters

Staying hydrated is one of the simplest yet most powerful ways to support your health and wellbeing. Water plays a key role in:

  • Energy & focus – dehydration can cause tiredness, headaches, and reduced concentration

  • Performance – even a 2% drop in hydration can affect endurance and coordination

  • Recovery – fluids help muscles repair and reduce fatigue after exercise

  • Overall health – from temperature regulation to joint support, hydration keeps the body functioning at its best

Hydration isn’t just about quenching thirst - it’s about helping the body perform, recover, and thrive every day.

Why It Matters for Swimmers

Swimming is a high-intensity sport that takes place in a unique environment. Because you’re in the water, it’s easy to forget you’re sweating, but swimmers lose significant fluids through exertion and warm poolside conditions. Without replacing those fluids, dehydration can creep in unnoticed.

For swimmers, dehydration can mean:

  • Reduced stamina during long training sessions

  • Slower recovery times between sets and competitions

  • Loss of focus and coordination, which can impact technique

  • Increased risk of cramps and fatigue in the water

That’s why coaches, teachers, and athletes agree: hydration is as essential as training itself.

druice makes this habit effortless by giving swimmers a bottle they actually want to use - fun, refillable, and designed to keep them sipping throughout the day, not just during training.